You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.
— Lee Iacocca

Platforms

Hootsuite: centralize your social media communications

Anewstip: find journalist and messages

新浪微博 SinaWeibo: your Twitter+blog in China

Techniques

YouTube 
Public speaking (Voice):  Julian Treasure
Body language: Stanford School of Business
Charisma (Voice and Body): Vanessa Van Edwards

Books
Fascinate (branding): by Sally Hogshead 
​                                 My summary